Joshua Waldman is an Author, Speaker and Trainer specializing in helping people re-gain control of their careers in today’s economic and technology climate. As the author of “Job Searching With Social Media For Dummies”, he enjoys presenting keynotes and workshops on personal branding, online reputation and advanced LinkedIn strategy. With the mission of helping professionals break away from outdated and ineffective job-searching strategies, he runs CareerEnlightenment.com, a successful career blog. Joshua has been featured on ABC News, Mashable, International Business Times and Simply-Hired. For more information about Joshua or his book visit: http://careerenlightenment.com/book

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	Standing Out in a Job Search by Joshua Waldman - Dec, 2011 Sometimes, there is nothing wrong with defining who you are based on NOT being someone else. Let me explain. When I was in high school, I didn’t really stand out. Despite how hard I tried. Grew my hair long, dyed it green. Whatever it was I tried, it didn’t really work. I was still...
	3 Reasons Why Social Media Guru's Can't Help You Find a Job by Joshua Waldman - Dec, 2011 If you are big into personal effectiveness then you are familiar with Steven Covey’s 2nd Habit: Begin With the End in Mind. Actually, this principle extends far beyond the realm of self-help and into all aspects of our lives. A Sculpture is first conceived of in the mind of the artists...
	10 Big Differences Between the Job Search of Today and Yesterday by Joshua Waldman - Sep, 2011 1. Google Has Replaced the Résumé Recruiters are now using Google and LinkedIn searches to find talent, instead of paying for job-board or talent databases, like they used to do. In fact, many companies are even mandating that every new application go through a Google screening process. S...
	4 Essentials for Reaching out to strangers on LinkedIn by Joshua Waldman - Feb, 2011 Last week, I received an info interview request from a total stranger as a direct message on LinkedIn. And despite my very busy schedule, I decided to take his call. Over the weekend, I asked myself, “Why did I agree”? Let’s take his email apart and put it into 4 essential elements so t...
	The 5 Tenets of Career Enlightenment by Joshua Waldman - Feb, 2011 Desperation can make us do strange things. If you’ve ever been laid off, you may recall those first few weeks of shock and disbelief. Then questions arise such as, “how am I going to pay my bills?” or “what’s going to happen to me?” The anxiety sets in. And it’s at this point that...
	The New Social Business Card: Poken Review by Joshua Waldman - Jul, 2010 Imagine you are at a job fair. You have 10 copies of your resume, and 50 business cards. You are ready to network! However, about half way through the aisles you begin to run out of materials. So you’re more selective about who you give your information to. Then you begin to wonder what...
	How to Create a Personal Brand Without Being a Jerk by Joshua Waldman - Jun, 2010 There are those talking about personal branding who are nothing more than ego-maniacs used to leading their high-school click. Personal branding is NOT the same as being the center of attention or creating a cult of your own personality. In fact, a good brand is quite the opposite. Let ...
	The Best Job Seeking LinkedIn Applications by Joshua Waldman - Jun, 2010 Use Them, They’re Free During my LinkedIn profile audits, one of the first questions I answer is if the job seeker uses a LinkedIn Application or not. The applications on Linkedin are probably one of the best personal branding tools you have. Without the colors of your most recent bo...
	Social Media Cannot be Taught by Joshua Waldman - May, 2010 I was teaching a class of career advisers over the last few weeks on how to instruct their clients on the proper use of social media in their job hunt. Several of their clients lost their jobs because of inappropriate comments on Facebook. Other clients lost potential opportunities b...
	Why You Must be Specific When Talking to a Hiring Manager by Joshua Waldman - May, 2010 Ever buy a car? Wanted it to be unique? How come as soon as you put your money down you start to notice the very car you just bought, down to color and rims, is all over town? RAS! The Reticular Activating System is located in your brain stem in the back of your head. Among its many fun...
	The Death of the Verb, Rise of the Noun by Joshua Waldman - Apr, 2010 You and I have both heard the typical line from career counselors, “Use power verbs in your resume.” Right? They’ve even given us lists of verbs to begin sentences like: - Managed team of 10 engineers in highly competitive RFP process. - Resolved difficult customer service issue for ...
	Standing Out in a Job Search by Joshua Waldman - Apr, 2010 Sometimes, there is nothing wrong with defining who you are based on NOT being someone else. Let me explain. When I was in high school, I didn’t really stand out. Despite how hard I tried. Grew my hair long, dyed it green. Whatever it was I tried, it didn’t really work. I was still t...
	Three Things Your Hosting Company Must Offer Before You Should Pay Them by Joshua Waldman - Mar, 2010 Career Enlightenment readers may have noticed a disruption in service recently. All of my websites were down, this one, the video eLearning and the webinar registration. And I’ve spent the last 2 days getting up and running again, and learned a TON. If you are thinking about setting ...
	Who is Talking About You Online? by Joshua Waldman - Mar, 2010 Your Personal Brand is not a static thing. It’s not a thing at all. Perhaps, a brand is best described as a process. Think of a candle. At first, the candle produces no flame. Then you strike a match, and light the wick. Then, the candle will burn just as long as there is something to b...
	How High-School Students are Better at Getting Jobs Than Most Professionals by Joshua Waldman - Mar, 2010 Recently, I’ve been engaged with a local company doing some marketing consulting. They asked me to help them screen candidates for an open rec in the marketing department. This experience was both shocking and revealing. Now, I’m not new to interviews. In fact, I volunteer for my alumni...
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